History
JuniorSenior is a name which represents more than 20 years of expertise in innovative young marketing. Initially JuniorSenior existed with three separate companies...Down Under, KidsBizz and In-game Advertising. These three historical names were combined in 2005 into a singular, strong international brand... JuniorSenior...leading in young marketing.
Our name makes clear that we are focussed on young marketing. The name was created to demonstrate our authority with the target group, customers with a young mindset. Rejuvenating existing brands with young energy. Taking new products to diverse markets with the dynamics of youth. JuniorSenior is a perfect mix of young energy with specialist experience.
Down Under
Down Under [The Creative Tribe] was founded in 1997 by Ab Kuijer. Ab worked initially as a journalist for several Dutch daily and monthly magazines. After the establishment in 1985 of WAPS; The Netherlands' first legal young people radio station in Amsterdam, Kuijer launched a magazine of the same name that was freely spread to universities. At the beginning of the nineties he became part of the PR opening crew at EuroDisney in Paris. By the middle of nineties his activities spread to being part of the team which established the first Dutch young people broadcasting TV-channel 'BNN'. At BNN Ab was the spokesman and cooperated in concept development. This was for three years from 1995 to 1998. BNN is now The Netherlands largest public young people broadcasting channel. In 1997 Ab Kuijer started with the concept of Down Under [The Creative Tribe]; a fullservice agency. Three years later a special Ingame-Advertising unit was founded, Down Under merged with KidsBizz en then changed the business strategy to use the expertise of youth marketing internationally. As part of that strategy the company changed in 2006 its name into JuniorSenior, leading in young marketing. Young at heart, senior in experience and with a focus on innovation. And above all; we still have fun!
KidsBizz
Fabienne van Dillen founded KidsBizz in 1998. Fabienne worked as an international marketing manager in Paris, with amongst others Warner Home Video and Sanoma's Disney Book Club. A move to the action marketing agency Draft Worldwide gave her an insight into the potential of kids marketing. She concluded that there was an opportunity to establish in the Dutch market a communication consultancy specifically aimed at kids. KidsBizz was born and made a flying start. Adformatie asked her to write a book 'The Empowerment of the Kids' in which she gave marketers more insight in the power of this notoriously fickle target group and how to manage this. KidsBizz was then, because of its logical fit, incorporated into The Creative Tribe in 2000.
