Before we consider a concept together with the customer we set the objectives. The direction is then certain, but the way towards it is an adventure. This is clearly the case with a unpredictable group such as kids and young people. A successful strategy requires many years of knowledge and experience with the target group.
JuniorSenior is renowned for delivering beyond our clients expectations. We not only address the fundamentals of our client's request, but we always look for more. We're involved with all our customers and think 365 days a year with them to achieve that little bit extra that defines a successful communication. To achieve this there has to be a special chemistry between us and our clients.

The most exciting phase of a project is of course the concept development. It is here that the idea is born that ensures your brand or product communications achieves a tangible and measurable result. This applies not only for customers who aim specifically at kids and young people, but also applies for companies who wish to rejuvenate and add more fun and entertainment to their brand or product. Moreover JuniorSenior crosses borders of experience and disciplines, so you really obtain the maximum from the communication efforts! Network marketing is in our blood.

All development and production of a concept is conceived in house with experienced art directors, copywriters and concept keepers. Each project is centrally controlled by proactive account management and operations regardless of the communication tool.
JuniorSenior is experienced in developing publicity through the line: so above and below the line, from logo to radio and to TV spots. There is significant ex television production experience within JuniorSenior and that translates itself into striking audiovisual productions. We have in addition expertise in packaging design as well as web design.

JuniorSenior can provide many possibilities for creative marketing and communication solutions on the internet. We have the capacity to build and develop web sites in-house for our customers. We organise promotional events on the internet to stimulate web traffic. The new generation internet sites that are devised and produced by JuniorSenior provides a vast and very user-friendly content management system: TYPO3. TYPO3 is an open-source system that is under the GNU/GPL license. This means that no license is required for set up and you only pay for the set-up of the system and the configuration. Once the internet site has been produced, you have no extra costs for content modification of the site. A major advantage for our customers.

Being successful in advertising means getting the target groups' attention. Something traditional media increasingly fail to do. Advertisers demand (as they should!) a better return on investment and creative communication solutions that really contribute to higher sales. This is why we specialise in in-game advertising: to build captivating brand experiences that keep our clients ahead of the competition. There is a reason why video gaming is the world's fastest growing entertainment market. We are Europe's premier in-game ad-agency. JuniorSenior is the only agency that has exclusive working arrangements with mayor game publishers in local and international markets. We take your marketing strategy and produce an in-game communications solution that helps you reach the goals you set out. Combining unrivalled creativity with a sound, structured approach we, together with our clients, create brand experiences that really grab attention.

JuniorSenior Press takes care that you obtain the maximum from free publicity. We make a clear pr strategy and ensure you receive regular visibility in the most important media for your target group and your relations. We write and distribute stimulating press bulletins to the most influential journalists. In addition we have regular contact with programmes like 'Jeugdjournaal' and TV-network including Z@pp, Jetix and Nickelodeon. Moreover our current network not only includes Dutch professional journalists of daily, weekly and monthly journals and other media, but also includes the international press. Two days after sending there is a telephone follow-up, whereupon we make appointments for an interview and action. But it does not end there. We also use guerrilla marketing and other pr actions as effective communication tools in a pr-plan. The launching of the magazine National Geographic Junior is a good example where outstanding inclusion in TV programmes and major newspapers was achieved.

To know is to be sure. We understand how important research is. Young people are an unpredictable and notoriously difficult group to effectively market to: what's cool today is outdated tomorrow. For this reason we conduct qualitative research for clients. We gather insights in the experiences and motives of the target group through in-depth interviews. We create our own research tools and creative methods in order to get at the most natural responses and opinions of the young target group. We conduct research on a variety of topics such as websites, games, commercials, campaigns, brands, advertisements, magazines, toys, food, packaging’s and premiums. But of course you can also share your strategic assignments, for instance on branding, with us. To ensure that we ourselves strike the right cord and that the intended message comes across within our own concepts or campaigns, we conduct qualitative research as well.

If you would like to know more about the experiences of your young target group, please contact Madelon Vriezen.

The perception of a brand is very important irrespective of how young the target group is. If you only consider a brand as an advertisement, you have absolutely no further emotional ties. Brands must become alive. JuniorSenior develops concepts for events which bring the brand or product to life. Thereby it doesn't matter whether you require openings, introductions, guerrilla street campaigns, exhibitions or open days, we consider a concept and manage the detail to ensure success. Also we take care that the press are informed in advance to get maximum media exposure.