In the pocket!

In 2007’s last quarter JuniorSenior developed two PR campaigns for Mentos (Perfetti van Melle)...

Mentos’s new Pocket Bottle was discussed intensely on radio (f.i. 538, Slam FM), TV (Jensen!) and in print (Telegraaf and more). That was because we attached research about what women in general tend to look at when they’re checking out men, their jeans and what’s in it
The results were an eye opener ;-)
At the same time Mentos’s dental care ‘supporting’ White Complete chewing gum was launched.  A sparkling white Christmas was the result.

Do you want more rumour about your brand? Then have a chat with Okke Wiarda at 020-5353453