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Market leader in chips Pepsico International approached JuniorSenior in an international pitch late last year: come up with the best sales promotion ever, and prove our leadership through a great creative concept that will ‘turn heads’. The result: the biggest promotion in Holland and Belgium this year. And we’ve only just begun! |
The result is an on-pack promotion in all supermarkets and vending machines. Consumers are encouraged to go online and try to win one out of 5 laptops, every day for two months.
JuniorSenior produced the edgy game ‘catch an apple, win an Apple!’, featuring a fun granny catching apples from a tree. The 3d flash effect shook up the gaming target group, the sheer size and (pre-researched by JuniorSenior) popular premium made the connection to the rest of the 16 - 25 target group. Smart PR realized loads of TV and newspaper coverage when we let the Dutch world champion gaming educate some grannies to play the game.
Creating the right edge... we can make it work for your brand too!
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Click here to view to the commercial in Quicktime format. www.win5laptops.nl
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