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JuniorSenior Direct breaks records

After the introduction of Direct, the innovative DM system with personalized URL's (PURL's), Junior Senior is now active for Cliniclowns, Campina at School, CJP and Mim-Pi. Junior Senior Direct has a number of remarkable results for these customers who want to get more out of their DM activities. For the fashion brand Mim-Pi, the first results analyzed and break all the usual response rates. Among the subscribers to the digital newsletter of Mim-Pi there were no other data known except for the e-mail address. Purpose of the DM campaign was to enrich the database and to know more about the customer. The overall response to the mailing with a link to a personalized URL was 37%. The online database was supplemented with first name, surname, age, country and the individual preferences for color and print. The latter is important for the new winter collection of Mim-Pi. The next DM campaign will have a tailored offer, with pictures of clothing in the taste preferences of the Mim-Pi customer. Through a friends-action recipients could invite 3 friends who can also receive Mim-Pi newsletter. In total, the database grew by 39% of new fans who can now receive 1 to 1 information from Mim-Pi! A nice score for a fashion brand that has clearly chosen to learn more about the customers and to strengthen the personal relationship with their clients.