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Do you know what your consumers want in 2012?16-03-10Nobody has a crystal ball to predict the future, but there are specialists who know all about trend insights to help you. If you want to make sure that your brand will connect with the consumers of 2012 and further, it is important to look at the trends. And ask yourself: "What can socio-cultural trends do for my company?” and “How do I translate a trend into the right strategy, positioning or a complete new product?” JuniorSenior understands the need to answer these questions and is happy to have Christelle Caillaud on board of our international expert team. Christelle started a Trend Implementation agency: a specialised marketing consultancy providing the Trends insights & Creative intelligence, organizing the “decoding” creative sessions/brainstorms with clients to understand their real needs and developing relevant strategies, brand positioning & new products concepts. She is researching trends herself and collaborates with recognized trends researchers, creative agencies, designers & strategists reinforcing the scope of knowledge & the validity of the insights. With over 15 years experience in marketing, Christelle acquired a recognized expertise in Trends insights & their implementation in product development. She has been advising FMCG brands and had the chance to work with international companies such as Beiersdorf, Colgate Palmolive, Henkel, Sara Lee, P&G, SC Johnson, Unilever. But also for European Private Labels such as Ahold, Aldi, Asda, Auchan, Carrefour group, Casino, Coop, Lidl, Morrisons, Sainsbury's, Tesco, and leading local companies such as Evyap Turkey, Ficosota Bulgaria. |
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