News

Your reputation in the virtual world

In this sometimes confusing world of today, one thing is very clear: Internet takes a big chunk out of your media budget. But thinking about online campaigns and banners is not relevant anymore, you have to start worrying about your virtual reputation. Before deciding to collaborate with you, your clients will google you to prove your credibility in the online world. So if you do not have a digital strategy, it is time to act!

The trick with Social Media is that you have to find creative ways to connect with your customers. We have learned that the' click-through-ratio' from a Facebook fanpage is almost 7% as opposed to 0,00345% from a banner. But to get fans first, you need a plan that will engage them, ask them if they like your product (and why they don't!) and to turn them into brand advocats. Same goes for Twitter. Not on Twitter yet? Make sure to register your company name NOW because there is no legal organisation that helps you to reclaim it back. Check if your competitor is on it and how they use it. Twitter has a great search engine that is used by millions of people to look for specialised information. This is just one simple example of getting started and build your Social Community. Follow JuniorSenior for daily innovation and social media news on Twitter: @abkuijer