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Remember Bob the Builder? Well, put on your plastic cap and working gloves: here’s his female equivalent Fifi. The world-renowned Chapman Entertainment is ready to spread the new children’s trend through Europe. It’s all about beauty, nature and being good to one another in Fifi’s world. It looks like Fifi is tapping into what grown ups want nowadays as well! |
Launching Fifi was done by JuniorSenior late 2006 by introducing the creator of Fifi and Bob to press and public. Reactions were amazing: loads of TV and newspaper coverage on the ‘to be trend for 2007’ and the creators of the hype, resulting in a great deal of third parties signing in on merchandise rights for Fifi already. Get ready for Fifi; she’ll be blossoming on your telly pretty soon.
JuniorSenior workers even made up their own yell already, tapping into a little sentence that worked for Bob:
‘Can we grow it? Yes we can!’
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