Blog archive
Targeting your subconscious preference08-09-10 - Advertising stimulates your desire, but in recent years advertising has become more entertainment then real messaging. The recommendations of your friends and the virtual reputation of a brand have become more important to... [tovább] |
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Let's protect our children from Facebook. Why? Read this.13-06-10 - We are supposed to be the clever generation: raised with old media, co-producer of the new social media revolution and very active online. We start to teach our children how to make their own profile on Facebook, MySpace or Hyves... [tovább] |
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Find new clients via Twitter.19-04-10 - I heard somebody say last year that 'Twitter was nothing'. Indeed, messages with "I am in the car and standing still 'or 'it rains'. are most of the time useless Tweets. You would think. But with the help of a little... [tovább] |
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Why one elephant is better then 17.000 social media experts04-04-10 - If you ask Twitter to find you a social media expert, you will get around 17.000 hits. Isn't that great? All those people out there trying to make a living out of Social Media. I even saw people advertise themselves as Facebook... [tovább] |
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Why I sell 'No' to my clients when they want a new website.28-03-10 - Websites are great. You can have all kinds of content on it; blogs, video, a webshop, a connection to your storage and maintain all this with a open source CMS system like Typo3. At JuniorSenior we used to build a lot of these... [tovább] |
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JuniorSenior at Bizkaia Creaktiva25-03-10 - It was an interesting first day at the Bizkaia Creaktiva Conference in Bilbao where creative minds from around the globe talk together how we can put Bilbao on the Creative Map. To be realistic; the wish from the local... [tovább] |
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Online Hangouts And The 'In-Crowd'16-03-10 - Jeff* runs a local teen mentoring organization in Austin, Tex. He has built strong support within the community, recruited and trained dozens of local college students to serve as mentors, and earned the trust of parents and... [tovább] |
Junior Senior serves more than just great ideas.25-01-10 - Junior Senior has moved to a new creative workspace in the trendy Amsterdam Pijp district at the 2nd van der Helststraat 7. In this - for Junior Senior - legendary property, Fabienne van Dillen started her successful KidsBizz... [tovább] |
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JuniorSenior tegen verbod snoepreclame25-12-09 - JuniorSenior reageert op de wens van De Consumentenbond waarin men aanstuurt op een verbod op snoepreclames voor kinderen onder de 12 jaar. Zelfregulering vanuit de branche is volgens de bond niet goed genoeg en de... [tovább] |
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Social media: screw the scale15-10-09 - One of the arguments against social media campaigns has been that they operate on too small a scale for most major advertisers. It is unrealistic to expect the number of eyeballs from an online campaign that you would get from a... [tovább] |
A New Generation Demands Marketing 2.016-09-09 - Media Post by Maria Bailey Boomers. Gen Xers. Millennials. As Mom marketing professionals, we had to learn to connect with mothers from three distinct generations. Thankfully, as each of these cohorts has adopted new technology... [tovább] |
Nieuwe stageplaatsen bij JuniorSenior!02-09-09 - Stage lopen bij JuniorSenior is ieder jaar zeer geliefd bij studenten die iets in de marketing of communicatie willen gaan doen, maar nog niet precies weten wat. Omdat we bij JuniorSenior alle disciplines in huis hebben, leer je... [tovább] |
JuniorSenior Direct breaks records18-08-09 - After the introduction of Direct, the innovative DM system with personalized URL's (PURL's), Junior Senior is now active for Cliniclowns, Campina at School, CJP and Mim-Pi. Junior Senior Direct has a number of remarkable results... [tovább] |
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Why Fashion Brands Need Facebook30-07-09 - Teens create their identities by defining and redefining who they are -- a constant creative and collaborative process by seeking friends' input and, ultimately, their endorsements. Fashion is one of the key outlets teens have... [tovább] |
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Youth is not at all multi-tasking06-05-09 - Everyone is saying for years already that young people have the gift to be able to watch TV, at the same time listen to music and at the same play games and/or chat on the Internet. In short, young people, must be the ultimate... [tovább] |
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French Fries with sprouts22-02-09 - Posted by Huub & Matthijs, junior creative team. When you leave a traditional advertising agency after one and a half years and you go to JuniorSenior, it feels like a cold shower on a hot summer day... Refreshing! And... [tovább] |
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JuniorSenior wins European Excellence Award 200829-12-08 - Woohoo! We won the prestigious European Excellence Award in Budapest for our campaign ‘Dutch Championship Reverse Parking for Women’ by Hertz. JuniorSenior Netherlands was nominated with their campaign ‘the Dutch Championship... [tovább] |
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The power of a network29-12-08 - Old and new media are writing a lot about social networks such as FaceBook, InterNations, Hyves, Qube, Plaxo Pulse and Asmallworld. Big advertisers recognise the power of a large audience gathering in one place on the... [tovább] |
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Consumer Friendly Advertising29-12-08 - At JuniorSenior we love young and creative ways to communicate a message for a specific audience. The use of mass-media is nice when you have lots of marketing money to spend, but narrow mediacasting is more fun to do. Also for... [tovább] |
How a brand becomes a friend29-12-08 - Social networks are becoming more dominant in a creative strategy. At JuniorSenior we understood this long ago and it is nice to see that the work we did for the WSPA; building an online community (www.iktekenvoordieren.nl) has... [tovább] |