National Geographic Junior

How do you make sure no one misses the official launch of National Geographic Junior in the Netherlands? Simple; let JuniorSenior craft a unique PR event all media that matter publish about. It doesn’t hurt to make a nice TV-commercial as well.

So it happened. “This is how I see the world”  featured more then 200 children of 72 nationalities on the roof of Science Centre Nemo in Amsterdam, cheered on by hit artist Ali B.

It was a world record in terms of having that many nationalities on the same spot at once. National Geographic Junior proofed that it is the magazine of all kids and all nationalities. And the press? They were there in abundance!