The first project was the launch of the (energy saving) Pharox LED lamp. Almost every daily, weekly and monthly magazine published, and the novelty and radio station CAZ! made a great contribution with its own lamp activity in of its shows. The success was generated by using a great designer lamp as a gift to the press to show the coolness of brand and product, and the suggestions what to do with the lamp for readers and viewers purposes.

PR coming up around the energetic and fresh OXXIO will include more cost-and energy saving initiatives in the coming year. Funny enough: exactly the kind of initiatives JuniorSenior specializes in...