Friesland Coberco

Friesland Nutrition wants to conquer the Asian market with Fristi and called upon the expertise or JuniorSenior. The result is the ‘Fristars’ – a great concept and a new line of packaging.

The Fristars exist of three friends, Neros, Jazzmin and the small but clever Kenji. When this trio drinks Fristi this will give them extra power and energy. Good for hem, because the evil Xilda Bizarra crosses their path quite often and they need to thwart her evil plans. The Fristars motto is: be strong, be smart!

The Fristars concept has been adopted by the Asian advertising agency of Fristi, Leo Burnett, who made the tv-commercial that goes along with the campaign.