News archive
JuniorSenior comes with low budget Mobile App Solution15-12-11 - Technology is constantly surprising us with new mobile innovations and your audience is eager to keep the pace. The term 'app-oholic' exists for a good reason and every company wants a mobile App to use a mobile phone for... [leggi] |
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Social real estate marketing15-12-11 - For real estate agents, life is no longer fun and certainly not at the southern French Riviera. Tourists are still flying in (about 50 million a year) but much less property is sold because the property prices have fallen. Yet... [leggi] |
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Everyone has a cell phone. Isn't it time to use it for your marketing?15-12-11 - It is the ideal marketing tool, the mobile phone. But there is little action beyond a spam text message or a Bluetooth broadcast . While the possibilities to connect your social network activities with a mobile phone store to act... [leggi] |
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"Think Small, Grow Big" the second edition.15-12-11 - Today, everyone is a social media expert and that proves how important it has become. Very different from one year ago. It's not just about the knowledge of networks and technology, but also how to apply creativity online. How to... [leggi] |
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The fresh energy of milk every day on Nickelodeon!06-06-11 - There is always fresh milk in the JuniorSenior fridge. Simply because we enjoy it for those thirsty moments and because of the energy we get from it. And we are not the only ones; you can see that for yourself in the new... [leggi] |
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"Think Small, Grow Big" now out in America06-06-11 - There is so much said and written about social media. Still, the JuniorSenior book adds something to your library because we have combined creativity and tips in a clear and concise manner. That's what the Americans will discover... [leggi] |
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Back to nature in Vallauris06-06-11 - Sometimes we discover new clients by using our nose. In this case, we found ourselves in a romantic secret garden in the green hills overlooking Cannes, a beautiful venue for a first meeting. Surrounded by fragrant lavender and... [leggi] |
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Are you coming to Marcom 2011?06-06-11 - Marcom is the marketing and communication event of the year, organized in de RAI in Amsterdam by Adformatie magazine for anyone who loves marketing and communication. You can come and listen to the presentation of JuniorSenior... [leggi] |
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Youth Research Brand Democracy report: Starbucks08-09-10 - Youth Research Partners joins the Starbucks discussion with our Brand Democracy report #6. One Tall White Chocolate Macchiatto please! [leggi] |
Think Small, Grow Big" : Survival Guide for the lost marketeer07-09-10 - Everyone knows that social media must be part of your brand strategy. But how do you get started and implement it in the organisation? "Think Small, Grow Big" is the ultimate survival guide for brands entering the social media... [leggi] |
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Collaboration between JuniorSenior and Websols07-09-10 - Websites are becoming increasingly complicated and sophisticated. And security is an issue with crazy hackers around the world. Webhosting and technical support is not really the core activity of JuniorSenior, and so we decided... [leggi] |
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The only price we wanted to win07-09-10 - Prizes in the shape of a lamp or any other Awards, are not very important for us. The awards are part of a circus that is called advertising. JuniorSenior does not come from the standard advertising world; we come from Mars.... [leggi] |
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Targeting your unconscious preference07-09-10 - Advertising stimulates your desire, but in recent years advertising has become more entertainment then real messaging. The recommendations of your friends and the virtual reputation of a brand have become more important to... [leggi] |
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Why one elephant is better then 17.000 social media experts20-04-10 - If you ask Twitter to find you a social media expert, you will get around 17.000 hits. Isn't that great? All those people out there trying to make a living out of Social Media. I even saw people advertise themselves as Facebook... [leggi] |
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The Power Peptalk of a Linkedin Recommendation19-04-10 - We all know that Linkedin is one of the biggest business networks. I personally find it very handy to find new people for a project or to look at someone's profile before I meet them. The recommendation section tells you a lot... [leggi] |
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Why I sell 'No' to my clients when they want a new website.19-04-10 - Websites are great. You can have all kinds of content on it; blogs, video, a webshop, a connection to your storage and maintain all this with a open source CMS system like Typo3. At JuniorSenior we used to build a lot of these... [leggi] |
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How would your company score on innovation?16-03-10 - As innovation became the sexiest business word in this past decade, companies are trying to figure out how to make innovation happen and drive significant economic growth. Innovation became the sexiest word, just because there is... [leggi] |
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Do you know what your consumers want in 2012?16-03-10 - Nobody has a crystal ball to predict the future, but there are specialists who know all about trend insights to help you. If you want to make sure that your brand will connect with the consumers of 2012 and further, it is... [leggi] |
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The most effective way of networking: Linkedin Live!16-03-10 - Because our clients want to sell more, we want to share a new and exciting network concept with you called 'Six degrees of separation'. This new network concept works as a Live version of Linkedin; you will meet 20 other... [leggi] |
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Your reputation in the virtual world16-03-10 - In this sometimes confusing world of today, one thing is very clear: Internet takes a big chunk out of your media budget. But thinking about online campaigns and banners is not relevant anymore, you have to start worrying about... [leggi] |
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The international side of JuniorSenior16-03-10 - Communication today means sharing what you know with a captive audience. JuniorSenior has built up a reputation of speaking for international audiences with young marketing and communication as a topic. This is where you can... [leggi] |
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It is time for a ROI-volution!10-11-09 - Does nothing remain the same anymore? Advertisers spend less budget and search for ways to communicate with their target group in a more effective way. Throw the 'waste' inherent to mass media in the trash, Junior Senior has... [leggi] |
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Retweet this: New show from Boom Chicago10-11-09 - Every company gets the customers they deserve and that is why JuniorSenior works for Boom Chicago (the digi-comedy club on Amsterdam's Leidseplein) for many years already! And especially the coming weeks it will be extra funny... [leggi] |
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Neprofarm chooses Junior Senior10-11-09 - "With a walnut in your nose you’ll recover from your running nose instantly". Sometimes you get these well-meant tips from people around you to fight simple health problems. But where can you find really reliable information... [leggi] |
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Twitter the twitter10-11-09 - Junior Senior is of course also active on Twitter. For everybody who does not use or understand the use of twitter yet; it is a kind of bulletin board where little messages are posted by people, who think they have important... [leggi] |
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Culture Card chooses Junior Senior10-11-09 - Nearly 1 million students between 12 and 18 years own the cultural card with a value of 15 euro. This means that this new audience has suddenly 15 million to spend on cultural excursions in theaters, cinemas and music... [leggi] |
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The Way of the Assassin10-11-09 - With this name there were quite some blogs and posts the last weeks to announce the release of the game of the year, Assassins Creed 2. This beautifully made educational action game with a role even for Leonardo da Vinci is... [leggi] |
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In Memoriam: Joop de Groot10-11-09 - With some customers you build a relationship for life. But even that is sometimes too short. Joop de Groot, founder of De Groot Woodworking Machinery unexpectedly deceased on the 3rd of November. [leggi] |
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New e-mail legislation October 1st17-09-09 - You probably already heard the news, but just in case, from October 1st you can no longer send e-mails to companies with an interesting offer. But what can you do? [leggi] |
How a mosquito can become an elephant17-09-09 - In times of declining budgets more companies are focussed on results rather than just pretty pictures and an enthusiastic neighbour to measure the success. These are the right times for Junior Senior! [leggi] |
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Social media campaign for Ubisoft's Assassins Creed II17-09-09 - The biggest buzz word of 2009 is probably Social Media. To understand this phenomenon we have to go back in time. Back to the days before the Internet changed our lives forever and Social Media was called 'the pub at the corner'.... [leggi] |
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Campina at School starts with Direct Marketing17-09-09 - With the relaunch of Campina at School we also advised on the communication strategy how to recruit new subscribers. And so we started a completely renovated and modernized way of direct communication with a measurable outcome... [leggi] |
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Edible press release for Chupa Chups17-09-09 - The JuniorSenior PR department enjoys talking to journalists. But this time we could not understand what they where saying because they just received the special Chupa Chups envelope... [leggi] |
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Time for the talking shopping bag17-09-09 - The Innovation Station is a popular item on our website. Here you find short movies of things we like and you can listen to our friendly suppliers when they have something new to report. We had the premiere in the house of the... [leggi] |
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First Social Media Masterclass big succes25-06-09 - 'Wow, I got three ideas to improve my new campaign already". And, 'This is good stuff, thank you very much for sharing this..'. Just some of the feedback we received after the first Social Media Masterclass with our partner... [leggi] |
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And here are Sanneke and Martha!25-06-09 - To be able to handle the increasing flow of international projects, Junior Senior has strengthened the team with two new very talented members.... [leggi] |
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Junior Senior helps KWF with new awareness campaign25-06-09 - The Netherlands has now reached the unenviable number of one in four people who will develop skin cancer This is almost as bad as leading Australia where 1 in 2 men are affected by skin cancer. Some specialists speak of an... [leggi] |
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Campina at School launch is a fact25-06-09 - Paul Rosemöller, Chairman of the Covenant Obesity, opened on Thursday 4th June the brand new Campina at School fridge on the Fabritius School in Hilversum. The launch was presented by Sita, one of the most popular singers for... [leggi] |
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Incredible Europe Forum in Vienna25-06-09 - In the year that the economy is hit by a crisis, the creative industry leads the way in dealing with changing circumstances and delivering innovative solutions. At Incredible Europe (Innovation and Creation) many experts present... [leggi] |
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As good as new with guarantee25-06-09 - Used trailers and trucks are not the standard products that Junior Senior sells.. But when our client has such an outstanding proposition for their customers, then we jump right in and sell away. [leggi] |
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Junior Senior fakes outbreak in Bijlmer Prison25-06-09 - Last week there was a fascinating breakout from the Bijlmer prison in Amsterdam. Bystanders saw a man sliding down along a sheet from a prison window. But this image disappeared just as quickly as the delivery van that was... [leggi] |
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Girl fashion brand Mim-Pi chooses JuniorSenior!11-05-09 - Junior Senior has welcomed Mim-Pi as a new customer. This fashion brand for chicas, prima donnas and dreamers between 2 and 10 years exceeds in unusually colourful designs. Mim-Pi ( 'to dream') is sold in 17 countries across more... [leggi] |
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Woof! Our dog Direct has found something new...11-05-09 - He has been welcomed with open arms by hundreds of people and is now also hanging as a poster on the wall in the office of many marketing managers. We are talking about Direct, our DM dog. Since this week, Direct even has its own... [leggi] |
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Geronimo Stilton will probably say cheese11-05-09 - Four years ago we welcomed the smallest customer ever... a mouse. But not just any mouse. It was Mr Geronimo Stilton, the famous publisher from the publishing firm with the same name. Almost everyone in The Netherlands is a fan... [leggi] |
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JuniorSenior wins Ubisoft pitch11-05-09 - Is it because we simply love videogaming? Or because we are the best force to work with when the mission is clear to 'rule the world'. JuniorSenior is fired-up and ready to use all our power for Ubisoft... [leggi] |
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Social Media Masterclass by MediaSnackers11-05-09 - On June 24th JuniorSenior, together with UK partner MediaSnackers, will offer a Social Media Master Class in Amsterdam. Book early a places are limited for this FREE Master Class... [leggi] |
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Campina Schoolmilk changes name to Campina at School11-05-09 - Many generations (more than 50 years) of Dutch schoolchildren drank schoolmilk and today many children still do. The introduction of new and more healthy products made Campina decide to change the name to Campina at School.... [leggi] |
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De Groot helps the building industry23-03-09 - Our client from its earliest days has always wanted to be creative and innovative in its communication. That's why we have been working for 17 years for De groot in Rosmalen and we always get the results we both want. [leggi] |
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Junior Senior barks to customers23-03-09 - A select group of people received the first mailing of our new Direct Marketing service called Direct. The message was carried by our new mascot business dog. A response rate of almost 40% from a simple postcard was the first... [leggi] |
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New website for GE Artesia Bank23-03-09 - Some banks are not in the news. These are the kind of banks we work for. Like GE Artesia, an old Amsterdam Trading Bank with its roots as far back as the 17th century, where traditional banking and transparency was standard for... [leggi] |
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Junior Senior International opens in Vienna23-03-09 - Despite, or thanks to? the shake-out in the advertising world, the European network of Junior Senior still grows. We offer international advertisers an alternative network that thinks and acts differently. From this month we are... [leggi] |
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Junior Senior launches aerea23-03-09 - Last week JuniorSenior started with the official campaign launch for wireless broadband Internet provider aerea. Through challenging expressions and statements, we explained aerea’s USPs in an initial outdoor poster campaign. [leggi] |
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Junior Senior extends own website16-02-09 - After 4 years, our own website was ready for an upgrade. The design is slicker and more compact and we have added a number of useful things such as blogs, videos and a media calculator. [leggi] |
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Advertisers want a Second Media Opinion12-02-09 - As an advertiser, it is good to double check the media advice that your media agency gives you. JuniorSenior offers you a free a reality-check, with our unique Second Opinion Media tool. [leggi] |
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Direct marketing innovates with real-time measurement12-02-09 - Direct marketing became more fun to do! In addition to personalised print and HTML mailings, Junior Senior can now create personalised websites. And that gives unlimited opportunities and insights for real-time response... [leggi] |
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Usefull tips to overcome the recession12-02-09 - The global economic crisis affects every industry and it is therefore appropriate to use your time to be more creative and innovative. Darwin already said: ‘It is not the strongest of the species that survives, nor the most... [leggi] |
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Slim.nl campaign gets results with a smile15-12-08 - The young generation is a niche target group that is hard to please with a standard media-plan. It is therefore extra rewarding for us when we succeed in activating large groups of students... [leggi] |
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El Hema chooses JuniorSenior15-12-08 - Everybody knows the HEMA, at least in the Netherlands. Practical, no-nonsense, clear and value for money. But what would an Arabic HEMA look like? Everybody who would like to know, can go to the EL HEMA exhibition? [leggi] |
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Fairfood gadget on Hyves15-12-08 - When you go shopping in the supermarket, world poverty is not top of mind. But....together with Fairfood.org we would like to make everybody think before they make their daily shopping list. Because we can beat poverty in the... [leggi] |
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JuniorSenior wins European Excellence Award15-12-08 - The prizewinning circus is usually not our piece of cake, but sometimes you cannot avoid it. And then all of a sudden we are nominated for the European Excellence Award for our campaigns for Hertz and Signal White (Unilever). [leggi] |
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JuniorSenior grows, thanks to also these people15-12-08 - As an organisation you need to be flexible to get the work done, even when it is extremely busy. We have all the communication specialists in-house, but if the planning is too full, we supplement our team with some great... [leggi] |
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Blog for a happier next generation15-12-08 - Co-founder of JuniorSenior and kidsmarketing expert Fabienne van Dillen is responsible for communication strategy for clients throughout Europe, and she is also the author of the English blog: www.welcomeflowerchild.com. [leggi] |
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Pilot Junior SportsMarketing big success15-12-08 - Santa Clause is still a bit confused; the first official training for ?Hulppiet (=Santa?s helper)? was a big success. Many more children wanted to participate than was possible. [leggi] |
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Mentos stays fresh with cool gameplay21-10-08 - It’s white, it’s round and it’s perfect for throwing. Ehm, that is… only in the new game we launched for Mentos last month. [leggi] |
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JuniorSenior and the French Connection21-10-08 - After embedding ourselves in the society of southern France, and building a respectable business network there, it’s time to take the next step: an office in Paris on the Avenue de l’Opera. [leggi] |
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Growing results for Viviscal21-10-08 - For her natural food supplement, international health company Lifes2Good was in search of a PR agency that is willing to go to great lengths. Junior Senior is an expert on achieving results with extra volume, so it was an easy... [leggi] |
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The best candy on a stick21-10-08 - You cannot have missed it: the world’s tastiest lollypops celebrate their 50th anniversary this year. As master of ceremonies, Junior Senior will take care of the activities around ‘birthday boy’ Chupa Chups; once a simple candy... [leggi] |
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New on stage: Alexandra en Marko21-10-08 - These names may sound like a team in the National Ballet; they are actually the new addition in PR and Cross media. We will shine a JuniorSenior spotlight on them and happily introduce Alexandra and Marko. [leggi] |
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Revu fights back21-10-08 - Publishers are experiencing hard times; number of prints decrease and readers are no longer willing to commit to anything or anyone. Our respect goes out to the new makers of Revu, who have nevertheless updated the magazine with... [leggi] |
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Smile with Unilever in Hungary29-08-08 - Toothpaste is not traditionally the kind of product that drives the consumer to dash to the store. But things are changing! JuniorSenior launched Signal White for Unilever in Eastern Europe this month with an unexpected result,... [leggi] |
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JuniorSenior signs contract with Mediasnackers29-08-08 - It was quite some time ago that we discovered the English company MediaSnackers. mainly through a series of outstanding workshops and training sessions about social media. After a few meetings we decided to collaborate... [leggi] |
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Ubisoft on a health kick29-08-08 - On the 30th of September JuniorSenior will confront The Netherlands with a new phenomenon; the National Take the Stairs Day! And we do this because of the launch of a new game series; ‘My Health Coach’ from the French game... [leggi] |
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Global Collect launches a new look and a worldwide campaign29-08-08 - Sometimes you meet clients and you have instantly the feeling you know them already. And indeed, Global Connect we know from online shopping on Google, I-tunes and Skype. And now the rest of the world will get to know this great... [leggi] |
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Students become richer and richer29-08-08 - Well they do if they buy their software and other media related products at SURFSPOT.NL. To start the new school year successfully, JuniorSenior developed a campaign for SURFSPOT.NL to explain to students how they can become... [leggi] |
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Dutch Championship Reverse Parking for women19-06-08 - This time JuniorSenior went over the top with their creativity. Hertz, the biggest car rental organisation worldwide, wanted to pay more attention to their special car fleet for ladies this summer... [leggi] |
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The launch of the Chupa Chups Relax Box19-06-08 - JuniorSenior launched the Chupa Chups Relax Box where the crème de la crème of the Dutch lifestyle press was present. Aboard the Supperclub Cruise they relaxed in a very easy going atmosphere... [leggi] |
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New campaigns for Surfspot and Slim19-06-08 - Customers keep coming back to JuniorSenior. Like SURFSPOT.NL and SLIM.NL, the providers of IT software for primary school, secondary school, college and university. We have just started three new projects! [leggi] |
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All Noses look in the same direction with the CliniClowns19-06-08 - JuniorSenior research organises quantitative and qualitative researches for its customers who want to know more about the wishes of their target group. A professional approach that suits the CliniClowns method... [leggi] |
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The Nieuwe Revu chooses JuniorSenior19-06-08 - Maybe a dream for any creative company; the male label Nieuwe Revu. It is a client with ambition who has the guts to change some things... [leggi] |
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JuniorSenior International update19-06-08 - Because we do not want to make this newsletter too long we send out most international news in various language versions. Just some of the most recent developments... [leggi] |
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Hip, Hip, Hooray!03-04-08 - After having collected many congrats for our 10th anniversary, it’s always nice to send them out instead. Cakes, presents and all the best wishes for two of our clients; De Groot and Boom Chicago... [leggi] |
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No limits03-04-08 - You’ve already met three new JuniorSeniors via our last newsletter. Our headhunter seems to be very enthusiastic about his job, for his search for new talent seems to have no limits... [leggi] |
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Bald and beautiful?03-04-08 - Smooth or hairy? What’s the deal in 2008? While many people are busy ridding themselves of their body hair, others are despertaley trying to stick whats left! We, at JuniorSenior have some sympathy for both sides now that we do... [leggi] |
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JuniorSenior hits hole-in-one03-04-08 - The prestigious Golf & Spa Resort ‘Saint Endreol, situated just between Cannes and St. Tropez picked JuniorSenior to handle all their communications... [leggi] |
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It’s got to be funky03-04-08 - Henkel Hungary has asked JuniorSenior to develop a special campaign to promote its trendy got2b hairstyling range to a notoriously difficult target group: university & college students... [leggi] |
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Are you playing healthy enough?03-04-08 - Not only is gaming very popular, but it seems that it’s actually something parents should promote their children to participate in. Instead of the complaints that gaming is addictive and makes our kids fat and lonely, research... [leggi] |
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And so this is Laura25-01-08 - Advertising can be like soccer. Every agency tries to attract new talent during the off season. At JuniorSenior we do the same... [leggi] |
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Doing business at the French Riviera25-01-08 - The British Chamber of Commerce at the French Riviera is a network organisation for international entrepreneurs. JuniorSenior was asked to refresh their position and marketing strategy for the future... [leggi] |
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Campina School milk chooses JuniorSenior25-01-08 - Every kid grew up drinking it! School milk. As a specialist in brands and target groups that want to grow up, we’re very pleased that we won their pitch... [leggi] |
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In the pocket!25-01-08 - In 2007’s last quarter JuniorSenior developed two PR campaigns for Mentos (Perfetti van Melle)... [leggi] |
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Young stockbrokers choose JuniorSenior25-01-08 - Not only is your business international but also you work in the traditional Foreign Exchange branch. You want to renew without getting rid of old values. Who you gonna call? JuniorSenior International... [leggi] |
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Hear say25-01-08 - At JuniorSenior HQ in Amsterdam every day starts with a “G’day mate, how are ya?”. Kind of strange when you realise that there’s only one guy that’s actually a native English speaker. Well...he is the managing director... [leggi] |
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JuniorSenior Sucks28-11-07 - Whether you have to wait in a queue for an hour, feel sad about a broken relationship or accidentally step into something on the street. Everybody recognizes the thought ‘How Life Sucks!’ At these moments you should just enjoy... [leggi] |
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Streetwise28-11-07 - Gullit, Rijkaard, van Persie and Edgar Davids. They’re not only a few of Holland’s best soccer players ever but they all developed their talent & skills on the streets. The same place from which Monta is conquering the world as... [leggi] |
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All in your hands28-11-07 - You must have seen them as well: one of the many GE trailers cruising across Europe. But did you ever ask yourself the question ‘where do they all come from? ‘what’s their cargo?’ or ‘what’s their exact time of arrival?’ Today,... [leggi] |
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Truth or Dare28-11-07 - We all know the game Truth or Dare as a game of excitement and surprise. It is these two elements that form the basis for a new jeans label with that same name, Truth or Dare. Game on! [leggi] |
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Turkish Delight28-11-07 - Next time you walk into our head offices at Amsterdam, look around you and gaze at our redesigned interior. It almost looks JuniorSenior branded because of it’s bright pink colours. It’s B&T Design and they come from Turkey... [leggi] |
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Booming for 10 years now...28-11-07 - For everybody who celebrated our 10 year anniversary with us last November 15th as well for those who couldn’t make it: we love working with you guys and intend to do so for the many more years to come! [leggi] |
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Finally. The JuniorSenior Party!10-10-07 - Last year with Christmas our customers received a remarkable mailing with the message “it ’s all about you” and an attractive name button... [leggi] |
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Online games for APS and SLIM are a hit10-10-07 - Young people are a lot like regular consumers; give them something that is really useful and empowering, then brand loyalty is a logical consequence... [leggi] |
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Remarkable Radio Campaign is memorable10-10-07 - When we hear from our other clients that they heard a great radio commercial, and that this was one we made, it gives us great satisfaction. Because indeed the new www.bijbanen.nl radio commercial was developed by JuniorSenior... [leggi] |
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Invitation for design inspiration10-10-07 - As a chain store it is important to be in contact with your customers on a regular basis. A direct mailing is a strong medium to become top of mind again... [leggi] |
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Promotional Campaign for the well-being of animals10-10-07 - The WSPA (World Society for the Protection of Animals) is collecting as many signatures as possible for a unique petition to present to the United Nations. JuniorSenior developed a website and a film that will help all animal... [leggi] |
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The National Wood Saw Days10-10-07 - De Groot Wood Working Machines is preparing for the 13th edition of the biggest wood machine fair in Holland. Rosmalen is on 1st , 2nd and 3rd November at the centre of innovation in woodwork... [leggi] |
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A new trailer in three clicks21-08-07 - After a construction period of almost 3 months the brand new website for GE Equipment Services went live. With a modern look, the use of multi-media and some clever structure, everything is easy and logical to find and only 3... [leggi] |
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Launch of Czech kids research website21-08-07 - In Holland we have www.datvindikervan.com, in France www.cestcequejepense.com and since last month our first Eastern European on-line research site went live... [leggi] |
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FairFood new customer JuniorSenior21-08-07 - JuniorSenior does a lot of online activities, one of them is advising and designing for the FairFood website. An outstanding organisation with outstanding ideals that we are proud to support... [leggi] |
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Comfort Zone in the race for Grooming Awards21-08-07 - The Italian cosmetics brand [Comfort Zone] has received a lot of attention since JuniorSenior started working on their PR. Men’s Health, the lifestyle magazine for men nominated the products for the Grooming Awards… [leggi] |
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Advertising Sucks?!21-08-07 - Admit: this summer has not yet been reason for a celebration. But the positive side of this is that Chupa Chups can communicate again in a funny way on the front pages of the newspapers Metro and Spits. [leggi] |
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SURFSPOT.NL and SLIM! Back to school with JuniorSenior21-08-07 - This is finally official news and with pleasure we share it with you. JuniorSenior works now for all the suppliers of software licences with an educational purpose. [leggi] |
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SCREAM.NL is live!21-08-07 - We love to make a bit of noise in the press. But the brand new campaign for NCDO is almost too shocking! [leggi] |
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Toolstation and JuniorSenior are workmates21-08-07 - Can we fix this? Yes we can! We have the right tools in stock. We can take care of a national and regional roll out of your business. [leggi] |
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We like to move it, move it.11-07-07 - After 4 years in our Amsterdam office, we grew out of this our historical building. It was high time for a new step in the not so boring history of JuniorSenior... [leggi] |
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Don’t forget to smile today!11-07-07 - “Don’t forget to smile today” is the slogan of the CliniClowns foundation. This matches perfectly with our own mission statement: “add more fun to the world with positive communication”... [leggi] |
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Spicy recruitment campaign is a big success11-07-07 - Albron, the nicest and tastiest caterer in Holland is growing fast. This means new employees and managers are needed. But this is not so easy now the economy is heating up and the number of job offers exceed the number of... [leggi] |
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Vitamine G: ‘Gaming is good’ beats prejudices11-07-07 - The collective campaign JuniorSenior developed for the game industry was very well received by everyone. Although some media still like to hold on to their prejudices. For example on Radio 2... [leggi] |
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JuniorSenior and the Ten Commandments11-07-07 - Youth communication; we grew because of it. And the last two years it looks as if every agency is offering youth and children communication. We like that, because competition keeps you awake and alert. And of course everyone... [leggi] |
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Erwin Bos partners with JuniorSenior France11-07-07 - JuniorSenior France is deliberately not situated in smoggy Paris, but chose for the more inspiring Nice. From here we offer our services to many different international clients mainly doing business at the Côte d’Azur and... [leggi] |
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Chupa Chups campaign starts now11-07-07 - This week the first publications developed by JuniorSenior for Chupa Chups will be posted. The campaign has a slightly ironic tone of voice, with self irony and in the end a Zen-statement... [leggi] |
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Welcome to JuniorSenior!11-07-07 - We are barely one day in our new office and the new desks are already taken by new colleagues. We would like to present them to you... [leggi] |
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ArtEZ and the Art of communication05-06-07 - In the eastern part of Holland there is a lot more happening than most people know. Three art academies have merged to be the biggest art institute with the name of ArtEZ – that is something future creative students absolutely... [leggi] |
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yoMedia enters the mobile content market.05-06-07 - Many young people are becoming poorer due to the ridiculous prices and unfair subscription rates for the latest mobile phone ringtones and wallpapers. This must change. This is the mission of yoMedia. [leggi] |
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Gaming is good!05-06-07 - The media often write negatively about games. It is often said that they stimulate aggression and violence. The truth however is that playing video games gives you a lot of positive things. A counter strike by JuniorSenior for... [leggi] |
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Fame for JuniorSenior!05-06-07 - The last weeks we have welcomed quite some famous stars at the Sarphatistraat. We love the entertainment industry, and we just can’t get enough of it. But they love us too. [leggi] |
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Fifi and the Flowertots05-06-07 - She is probably our youngest client and we love her so much. Fifi is her name. [leggi] |
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WSPA is looking for friends05-06-07 - WSPA is the abbreviation for the World Society for the Protection of Animals and is a client of JuniorSenior since last year. We have been working in different sessions on the brand positioning and on a new campaign to activate... [leggi] |
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Magazine Privé: how do they do it?02-05-07 - We have a beautiful portfolio filled with clients who have worked with us for many years. One of these is the Dutch weekly magazine Privé. [leggi] |
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JuniorSenior spreads to Milan and Budapest02-05-07 - The concept JuniorSenior is unique and we are gradually expanding our position as Europe’s only youth marketing agency. [leggi] |
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OXXIO launches green scooter02-05-07 - The coolest energy supplier in the Netherlands does not only have cheap energy, they also have products that are exceptionally good for the environment. [leggi] |
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10 years JuniorSenior!02-05-07 - 10 April 1997 was the day Ab Kuijer started his business (AbOriginals, later Down Under and again later JuniorSenior) in a small attic. [leggi] |
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The city of Tilburg chooses JuniorSenior02-05-07 - The department for youth and sports invited us in August last year to come Down Under. And so we went in our running shoes and sports outfit to get their briefing. [leggi] |
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JuniorSenior Research proves the importance of ‘candy rules’01-05-07 - Every month there is another useful research on our own online research platform ‘This is what I think!’. Last month we were curious to learn about the habits of children with regards to eating candy. [leggi] |
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MarketingXperts strategic alliance with JuniorSenior network01-05-07 - The Dutch marketing consultancy of John de Vroede is booming and JuniorSenior is very happy for John and his team. Their expansion will be ours too! [leggi] |
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SURFSPOT.NL goes like a scooter01-05-07 - Sometimes we all wish to be a student again. Because at university a lot of fun things happen. Like for example with SURFSPOT.NL. [leggi] |
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APS / ‘ZOOP your PC’ campaign for primary schools01-05-07 - With some things you cannot start early enough. Take for example the use of good and legal software for kids in primary schools. [leggi] |
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Italian cosmetics brand chooses JuniorSenior01-05-07 - We are like just an export and import company; we export international communication for our Dutch clients. And from Italy we imported the brand Davines with their new line called [Comfort Zone]. [leggi] |
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JuniorSenior promotes the biggest SOUL event ever!01-05-07 - Our mission statement from the very beginning has been to ‘add more fun to the world with positive communication’. Maybe this is the reason we continue to attract clients who are in the entertainment business? [leggi] |
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Chupa Chups chooses JuniorSenior11-04-07 - Chupa Chups, the most famous candy brand in the world chose JuniorSenior as their new marketing & communications agency. [leggi] |
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JuniorSenior comes up with a long-term campaign for games industry29-03-07 - Last month JuniorSenior won the pitch for NVPI Interactive: proving the benefits of gaming to the not-yet-gaming audience in Holland. [leggi] |
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GE and the United States of Europe29-03-07 - A well put advice for our client is step one. And a creative twist on the positioning is step two. But how do you get all European locations of a company like GE to actually use ‘that new thing’? [leggi] |
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JuniorSenior welcomes a Junior29-03-07 - ‘Beschuit with muisjes’, a photoshoot with Barbie and Ken, coloured balloons, bags under his eyes and another happy face in the office: The JuniorSenior team has a new star player! [leggi] |
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Hertz introduces new collection in Club 1129-03-07 - Two weeks ago we introduced Hertz’s Care collection in the towering view of Amsterdam’s club 11: not really the place you would expect to find a rental car... [leggi] |
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De Groot shows how to sell a machine29-03-07 - Search engine marketing is growing rapidly in marketing spend: everyone wants to be found online. But is your site up to it? [leggi] |
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Girlz’ own chooses JuniorSenior29-03-07 - Girlz’ own, the newest multimedia concept for girls up to 12 years, was launched last month by Mercurius Publishing. To be sure they were doing the right thing they called JuniorSenior to help out. [leggi] |
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Doritos Benelux campaign tastes like more29-03-07 - We give blood, sweat and tears to achieve the best for our clients. And with result; the ‘An Apple a day in every bag of Doritos or Lay’s’ broke all records! [leggi] |
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JuniorSenior develops vertical services structure and imagery for GE’s TIP Trailer Services31-01-07 - A great example of what renewing a brand’s positioning can do for a company is shown in our work for Europe’s biggest trailer and tanker company. [leggi] |
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OXXIO chooses JuniorSenior31-01-07 - Energy provider OXXIO has chosen JuniorSenior as it’s new agency in press promotions and non-spot advertising. Red Cell, the theme-bureau for Oxxio was convinced of a perfect match. [leggi] |
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JuniorSenior knows!31-01-07 - To measure is to know as the Dutch saying goes. And this also underlines why we have always incorporated research in what we have been doing. Using our website www.datvindikervan.com (here’s what I think!) we asked more than 600... [leggi] |
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Bas van Hemert added to concept and art team31-01-07 - JuniorSenior is not used to advertising for new personnel. As we say ‘You meet who you need’, but in Bas’s case, he found us and waited until we did. Lucky for us and now we have to review our saying! [leggi] |
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Mecanix-TV goes full throttle!31-01-07 - Europe’s fastest TV station, Mecanix TV, is the perfect context for brands interested in reaching a European, mostly male target group interactively. [leggi] |
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Joost jumps!31-01-07 - For our client SURFSPOT.NL JuniorSenior developed an absurd commercial that finds its way virally through the internet. [leggi] |
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JuniorSenior Research presents: Trend Report31-01-07 - For free information on youth trends all over the world. [leggi] |
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Over 700.000 times17-01-07 - At midnight on the 31st of December, JuniorSenior launched the website www.win5laptops.nl. After only two weeks of running the game has already been played over 700.000 times. [leggi] |
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Gaming grannys29-12-06 - On the first of January 2007, Smiths Food Group launches a major campaign for chips brands Doritos and Lay’s based around an online 3d flash game. [leggi] |
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Sieraad is a tribute to its own brandname22-12-06 - If the assignment is to generate publicity for a prestigious congress in the RAI, surely one would polish the press information a little extra. We did this, with all due consequences. [leggi] |
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The Van Gogh Museum is for everyone22-12-06 - The Van Gogh Museum, who hasn’t been brought up with it? Too bad, nowadays it is not the first thing you think about as a kid or parent. But that will soon change. [leggi] |
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City Police/ Halt knocking on our door22-12-06 - ‘Hello, this is the Police. Could we please come in?” It was almost as if we where trapped in an episode of a detective, but this time it wasn’t a murder which had to be solved. [leggi] |
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Your haircut is well styled at Studio Kappers22-12-06 - Everybody at JuniorSenior has a remarkably well styled haircut these days. Maybe this has something to do with our work for Studio Hairdressers. [leggi] |
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Wehkamp.nl opens a new store22-12-06 - Another client that makes us proud; Wehkamp.nl came to the Sarphatistraat and asked us to develop a name and create a whole new on-line shop-concept within the theme ‘Moving Houses’ (verhuizen). [leggi] |
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Two prima ballerina's22-12-06 - Because we are so fond of dancing and culture, we have hired two former prima ballerina’s to support our team. We do not believe in coincidences and thus are both blond ladies also named Petra. [leggi] |
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JRSR Research test for the game industry22-12-06 - Videogames are booming business and new games are released weekly. Because the target group is widening, it is important for game releaser’s to test their games in advance. JuniorSenior has turned this into a specialism. [leggi] |
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JRSR’s little break22-12-06 - And last, we hope that you had a good year and that 2007 brings you even more happiness! We continue to work hard between Christmas and New Year, but took one night off last week to relax in Amsterdam’s Supper club. [leggi] |
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Boom Chicago shows a sense of humour and chooses JuniorSenior20-11-06 - The fact that we are always up for a joke has even come to the attention of the professional comedians of Boom Chicago. Since last month we are the new agency for this very successful Amsterdam based stand up comedian club. [leggi] |
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Energy-saving PR20-11-06 - How to ensure that all Dutch people don’t have to replace a light bulb for the next 35 years? [leggi] |
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Parents have little to say about the fashion choices of children20-11-06 - Just 4% of parents of the youngest children are making the choice in clothing shops. [leggi] |
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From Tom Dixon to Wehkamp!20-11-06 - JuniorSenior’s diversity is as special as the unique fashion style of young people. [leggi] |
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Help! Sinterklaas has a blackout!20-11-06 - Picture this: you fell off your horse and instantly forgot how to make ‘pepernoten’. [leggi] |
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New: brand-strategy workshop20-11-06 - Make the most of JuniorSenior’s refreshing vision during a brand strategy workshop. [leggi] |
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JuniorSenior has partnership with Mecanix TV20-11-06 - Do you want to reach your target group in an innovative way? [leggi] |
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A date in the dark days20-11-06 - You’re single and wouldn’t like to be alone this Christmas? [leggi] |
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Back-to-school by bike or...02-10-06 - SURFSPOT.NL starts the new academic year with a striking promotion and campaign students ‘just can’t pass up’. [leggi] |
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Self-knowledge or bold statement?02-10-06 - Well, it’s actually more than that: this T-shirt is part of a campaign that is literally ‘carried by the target group’. [leggi] |
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‘Sieraad’ treasures exclusive PR02-10-06 - ‘Sieraad’ (Jewel), the yearly international jewellery & silver design event has placed its PR-rights at JuniorSenior. [leggi] |
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All aboard for Malmberg02-10-06 - A very funny moment on board ship at the Malmberg commercial shoot: the captain ‘mistakenly’ peed over the new Malmberg magazines... [leggi] |
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International research is big success02-10-06 - How to adapt to the different cultures when launching your product internationally? JuniorSenior knows how! [leggi] |
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Strong bear escapes from Sarphatistraat02-10-06 - JuniorSenior introduced the name, packaging and campaign for the first multi-vitamin actually liked by kids: ‘De Sterke Beer’ (The Strong Bear). [leggi] |
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The regional radio commercial for the pilot of the ‘Marktplaats’ campaign02-10-06 - The radio commercial for the regional pilot of Marktplaats.nl made by JuniorSenior is paying off. Discover the secrets of this success. [leggi] |
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Radio commercial cures exam stress05-07-06 - Studying for your exams can be combined perfectly with listening to the radio. [leggi] |
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Biggest educational publisher goes `out to sea´05-07-06 - Malmberg Publishers – known for titles such as Okki and Bobo – is steering for the third year in a row a hit campaign for primary schools. [leggi] |
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Experts choose experts05-07-06 - Organisation advisors Wielandt & Partners are undergoing a complete turnaround of their house-style, corporate image and website with our help. [leggi] |
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Learning by playing – that´s what it all revolves around05-07-06 - You probably remember this from your early school days: Mini Loco, an educational game that let's you solve a puzzle and then 'flip' (or revolve) the box to discover a beautiful design on the other side. [leggi] |
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`The prince of Monaco drops by here every week´05-07-06 - Our Nice department is not just chilling on the Costa all day: their good vibrations actually beamed right into Riviera Radio, who have decided to become a client. [leggi] |
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Fashion brand Lacoste chooses JuniorSenior rocket power05-07-06 - The famous brand with the little crocodile image decided to move in with us: in our showroom stylists can now find the latest collection. [leggi] |
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The closer the scarier05-07-06 - Recent outcome of research carried out by JuniorSenior show that the way children experience fear is shifting. [leggi] |
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Shake it!05-07-06 - May 18th was the big day: the first Shake Factory was being installed at the OSG Montessorischool in Hengelo (NL). [leggi] |
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Thanks to all Knakkers!05-07-06 - The big 'Knak the code' promotion from Unilever has come to an end. [leggi] |
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Quick statement05-07-06 - Quick was sponsor of soccer before... [leggi] |
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In bed (on TV!) with Tina03-05-06 - Tina and the creatives from JuniorSenior have experienced Tina's first TV appearance in her 35 years of existence. [leggi] |
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60.000 members for Volkskrant Banen03-05-06 - In the past 5 weeks more than 60.000 new readers have applied for the newspaper about employment and personal development, free for higher educated people up to 39 years. [leggi] |
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New campaign for NVPI and game sector03-05-06 - It is obvious: the game industry has embedded itself in the lives of many children inside and outside the Netherlands. [leggi] |
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Fifi grows Dutch roots03-05-06 - Fifi and the Flower Tots’: a multimedia character experience for young kids, from the originator of Bob the Builder (Keith Chapman). [leggi] |
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Roald Dahl’s WITCHES on stage03-05-06 - Scare easily? That is a shame! This year Bos Theatre Productions is travelling through the country with Roald Dahl's ‘Witches’. [leggi] |
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JuniorSenior research expands03-05-06 - Senior researcher Madelon Vriezen has taken the step from IPM KidWise to our full service rocket base. [leggi] |
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In-game still booming03-05-06 - Two years ago we where the first agency in Europe specialising in in-game advertising. Advertising in mega-popular games has since become a significant business. [leggi] |
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Tina’s TV debut09-03-06 - Is she an Idols finalist? Does she compete in a beauty pageant? No, but Tina will be on television and she is quite nervous about it too. [leggi] |
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Surprise your truck with something special!09-03-06 - From the thought ‘your freight can’t wait’, last years thematic campaign, GE’s TIP Trailer Services will get a thematic follow-up this year with adverts and leaflets. [leggi] |
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To the Top!09-03-06 - Newspapers and job vacancies are under a lot of competition, unless you know how to differ yourself with an outstanding concept. That is what Volkskrantbanen does. [leggi] |
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How to become famous: Some tips!09-03-06 - JuniorSenior has launched a competition ‘become famous with your own website’ for CompuBob’s Website Toolkit. [leggi] |
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The ethics of young marketing09-03-06 - What is reasonable and fair to say to the young, what is the best way to reach them, what do they want and importantly, what don’t they want: where are the boundaries? [leggi] |
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JuniorSenior Barcelona and Nice09-03-06 - Good news for brands with ambitions! A focus on communication with youth and kids is a big success in The Netherlands, but as yet only an emerging trend in some of our neighbouring countries. Why is that? [leggi] |
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New pr navigation system09-03-06 - The way to the heart of journalism is through our new pr professional Karin Dijksman! From the 1st of February JuniorSenior is the new home of this very experienced pr manager. [leggi] |
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Having makes happy09-03-06 - New research from ‘This is what I think!’ run in January, highlights the fact that tweens spend a lot of money on gadgets and that this above all makes them “happy”. [leggi] |
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JuniorSenior still Down Under09-03-06 - As from the first of March JuniorSenior has a new Managing Director, the Australian Andrew Hooke. His impressive career includes CEO Asia Detpak Packaging, Managing Director National Foods Asia, Director Drake Executive and roles... [leggi] |
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Marktplaats/eBay into job ads26-01-06 - What a lot of entrepreneurs still don't know is that Marktplaats, the Dutch eBay, offers not just new inventory or lawnmowers, but jobs and workers as well. [leggi] |
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Young, younger, Nintendo26-01-06 - JuniorSenior rejuvenates brands, but to what extent? Completely, if you ask our friends at Nintendo, who asked us to launch their new Nintendo DS game, the 'Brain Trainer'. [leggi] |
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What happened to that croq?26-01-06 - We told you last time about the huge crocodile called ‘Mattieu’ that we had to shut up because he was about to spoil the plot of a new commercial for magazine Zo Zit Dat! (It's like that!) [leggi] |
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Flirty business with Volkskrantbanen26-01-06 - JuniorSenior convinced major newspaper De Volkskrant last week to let us do the introduction of the new weekly called Volkskrantbanen, a newspaper focussed on higher segment jobs and personal development. [leggi] |
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‘Here’s what I think!’ is getting older26-01-06 - The online research platform 'Here's what I think!' for children age 6 – 14 just got extended with a second network for youth between 15 and 25 years of age. [leggi] |
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Face to face!26-01-06 - Interested in an in-depth interview with your target group? We now offer qualitative research as well. [leggi] |
No pimples on Valentine’s Day!26-01-06 - Clearasil developed something special this year: getting prepared for Valentine’s Day using www.getprepared.nl. [leggi] |
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New look for JuniorSenior26-01-06 - Think Young’ is our motto and that’s what we show you in our newest ads! [leggi] |
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MSN magazine, the perfect loyalty tool!26-01-06 - While you are reading this; the final certified pdf’s of MSN Magazine are on their way to the printer. More and more we are witnessing major brands who have a focus on youth and youth marketing, are discovering the secret powers... [leggi] |
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PR reaches great heights16-12-05 - Nomad adventure clothing asked us to do PR on a very unique travel assignment for Nepal and Tibet; a discovery of Buddhism. [leggi] |
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Croq threatens to spoil plot of TV-commercial16-12-05 - As JuniorSenior is busy creating an exciting TV-commercial, one of the main characters of children's scientific magazine 'Zo Zit Dat' is threatening to spoil the plot. [leggi] |
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How events sell machines16-12-05 - What's the secret of De Groot, one of our clients who is a market leader in industrial tools? [leggi] |
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Do kids want to abandon Christmas?16-12-05 - Do kids dig Christmas, watching loads of TV, gaming and so on, or are they bored out of their socks during Christmas holidays? [leggi] |
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Research module travels the world of online16-12-05 - For some years now we have been successfully building websites in TYPO3 coding, a very good open source content management system. [leggi] |
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Milk is going to make it16-12-05 - Two very enthusiastic entrepreneurs set out to do something very important: getting teenagers to drink milk again. [leggi] |
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Laughing your trailer through Europe16-12-05 - The first international GE campaign by JuniorSenior is about to launch. And what about the size of it! [leggi] |
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Revolutionary Screensaver shows your RSS text feeds16-12-05 - Ever thought about surprising your clients with a revolutionary screensaver? JuniorSenior developed a tool that allows you to place your RSS messages onto your client's screen! [leggi] |
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Contact the leader17-11-05 - In the last few months JuniorSenior worked top-secret on a new European campaign for GE. [leggi] |
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From In-game to Gameplay17-11-05 - This year JuniorSenior was asked to make the Power Unlimited Gameplay event to become the biggest game-event in the Benelux. [leggi] |
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“Here’s what I think!” gets it’s own magazine17-11-05 - The popularity of online children’s research platform 'Here's what I think!' grew so large that it now has its own magazine. [leggi] |
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Geronimo beats Harry Potter17-11-05 - Serious! In Italy Geronimo Stilton sold out Harry Potter by a mile. Holland is coming up as well. [leggi] |
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Diamonds and PRls17-11-05 - This month we are on an increased security level. The reason; PR activities for the 'Dutch Jewellery Silver Design Fair' that is in Amsterdam from 9th till 11th of December. [leggi] |
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Research scoop17-11-05 - Once every two months we provide an exclusive group of clients a glance in the JuniorSenior Young Market Intelligence database. [leggi] |
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Horror scenario17-11-05 - JuniorSenior witnessed the successful opening of The Amsterdam Dungeon this month. So successful is The Dungeon that two people fainted. Now that is what we call getting into the product! [leggi] |
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MSN Magazine makes statement17-11-05 - Our mission to bring more fun to the world does not mean we only care about the happy stuff all day. Serious matters get addressed as well. [leggi] |
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Deafening noise at Van Gogh Museum10-10-05 - What happens if you put a lot of animals and a lot of children together in a museum? [leggi] |
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The Koreans are coming!... We think.10-10-05 - Last week our ingame-department found themselves at the sushi-table with a big group of Korean entrepreneurs who would like our strategies in Europe and Asia. We think. [leggi] |
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Strange10-10-05 - The strangest things happen to us: we received a briefing from the Dutch educational portal organisation to do a big campaign, but have the campaign made by the target group itself. [leggi] |
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Not only the workload gets heavier...10-10-05 - For freshmen in Dutch schools it's not just the books and study load that is getting heavier every year: it's the freshmen themselves as well. [leggi] |
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Terrifying press releases10-10-05 - Yeeks! Just one week left before Amsterdam's newest and scariest theme park 'The Amsterdam Dungeon' is opening it's gates... [leggi] |
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Get connected with MSNM10-10-05 - On the 6th of October we launched MSN Magazine, or like our target group calls it: MSNM! [leggi] |
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Gameplay invitation!10-10-05 - The biggest games-event in the Benelux will soon rock the Amsterdam RAI venue’s socks off! [leggi] |
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Malmberg aeroplane skims Sarphatistraat31-08-05 - Accompanied by an ear-tearing noise of airplanes we developed a new ladder-campaign for Malmberg Publishers. [leggi] |
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One day Flo31-08-05 - A couple of weeks ago the website of Holland's newest girls magazine went live. [leggi] |
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Topscore for Gameplay31-08-05 - The preparations for the biggest gaming event in the Benelux, the Power Unlimited Gameplay and the TMF Game Awards are going wild. [leggi] |
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Inspiring heap of rubbish31-08-05 - When Amsterdam city cleaners go on strike, the smell is terrible. It gave us perfect inspiration though, to use the strike for a tag on to Merlin Entertainments 'The Amsterdam Dungeon'. [leggi] |
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What do children think of you?31-08-05 - We ask children weekly about their opinion on products, activities and trends. [leggi] |
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Vondelpark struck by giant mouse31-08-05 - Last weekend JuniorSenior released a mouse in Amsterdam's Vondelpark. A BIG one. [leggi] |
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MSN community gets its own magazine!31-08-05 - How do you reach intelligent youngsters that do a lot of chatting on the net and are really interested in new technologies and gadgets? [leggi] |
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PC PR JRSR LAN BBQ OK?28-07-05 - It's the ultimate vacation for gamers: eleven days non-stop gaming during Codemasters CampZone 2005. [leggi] |
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Sometimes it gets ugly28-07-05 - But that's actually also the beauty of it. Last week saw the release of this years' weirdest and most successful promotion of the year. We started a contest for Holland's Ugliest Face. [leggi] |
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It takes children to know children28-07-05 - JuniorSenior's research department published a new research amongst 4,000 children up to 15 years of age seeking their opinion and behaviour on gaming. Just because we want to be sure we know what we're talking about. [leggi] |
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Major scoop: MSN Magazine28-07-05 - A couple of months ago HUB publishers assigned JuniorSenior to design a new magazine from scratch. [leggi] |
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Super fast commercial update28-07-05 - Being able to gear up to any situation is of great importance. That goes for advertising and PR, but also for a celebrity news magazine like Privé, Holland's biggest entertainment magazine. [leggi] |
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Get trendy with Fabienne28-07-05 - If you want to know all about what's hot, cool, 'bad' and 'mad' with kids and youngsters you really should enlist for the annual congress 'Consumer Trends 2006' on the 13th and 14th of September in Van Nelle Designfactory... [leggi] |
Worms launch sausages28-06-05 - Time has come: this week is the grand release of the theme-campaign for Unox Knaks, sausages for kids. Anyone who buys their Knaks in the supermarket finds special codes in and on their can. [leggi] |
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Strong virus for Volkswagen Polo28-06-05 - Are you a young man? No? Then you probably didn't notice; last month we pushed a viral campaign through the internet for Volkswagen Polo. A thrilling internet-game was spread peer-to-peer to the target-audience: young men ready... [leggi] |
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Cultural Sector says LOL(ly) with JuniorSenior28-06-05 - 250 reps of Dutch museums, zoo's, libraries and other 'cultural organisations' gathered at the Utrecht Railway Museum on the 19th of June to listen to our concept writer Joris speaking on kids communications. [leggi] |
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Best friends write best stories28-06-05 - Are books dull? ECI publishers and JuniorSenior prove otherwise! The best-friends-party at Nemo Science Center in Amsterdam proved so during the National Writing Contest awards. This year’s theme: my best friend. [leggi] |
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Unox Knaks ‘knaks’ the code with JuniorSenior!24-05-05 - Unox Knaks by Unilever turned to JuniorSenior for a nationwide sales promotion aimed at children 6 to 12. JuniorSenior developed the concept ‘Knak de Code’ (break the code) that will have a major launch in week 26. [leggi] |
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The largest online kids platform in Holland joins DVIE19-05-05 - Since the rapid launch of ‘Dat vind ik ervan!’ (Here’s what i think!) our online research network aimed at kids up to 14 years of age, the network of participants and clients has continued to expand. [leggi] |
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Frightening client19-05-05 - You thought JuniorSenior were all about bringing more fun to the world? Well, our offices now and then turn into a haunted house full of scary facts on Amsterdam middle-ages history. [leggi] |
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Cheeze us! What’s happening here?19-05-05 - How come kids in Italy, France and the states are addicted to reading all of a sudden? Geronimo Stilton knows all about it. And so does JuniorSenior. [leggi] |
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Children's Charities make the difference19-05-05 - Thanks to the huge success of Kerst for Kids (Christmas for Kids), Bouwmans Special Gifts recently decided to further enhance their position on the Dutch market for business gifts. [leggi] |
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How to impress the Miss?19-05-05 - Malmberg Publishers helps children advance in this world. Besides great magazines like Hello You! and National Geographic Junior they also have a website that helps children with making school projects and presentations. [leggi] |
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New website comes to life19-05-05 - Besides our client work we are also developing a new website, which is almost finished. As you will see it has a lot of different 'faces': all employees are featured on www.jr-sr.com. [leggi] |
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Andrew Hooke to Strengthen JRsr Management Team18-03-05 - JuniorSenior has attracted Andrew Hooke (Melbourne,1959) as Strategy Director. In his new role Andrew Hooke will be advising clients on their marketing communications strategy and will further build at JuniorSeniors international... [leggi] |
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Down Under, Kidsbizz and Ingame Advertising change name15-03-05 - The independent communications group Down Under [The Creative Tribe], existing of Down Under, KidsBizz and Ingame Advertising, has executed an important change as part of it’s international strategy. The communications group says... [leggi] |
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Here's what I think!12-01-05 - In the past years JuniorSenior has interlarded all advertising advice with several forms of research. Since September 2004 we also have our own tool for the children's market, called 'Here's what I think!'. [leggi] |
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Social revolution expected in the Benelux12-01-05 - TOUGH Jeansmith is about to unleash a social revolution in the Benelux. The Chinese brand for jeans, bags and accessories will storm the market with extravagant clothing and striking marketing. [leggi] |
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Eagle spotted in Amsterdam12-01-05 - Is it a bird? Is it plane? Nope, it's a satellite. A satellite that has the eyes of an eagle, according to our newest client GE. Why? Because this satellite tracks trucks, trailers and tankers worldwide using multifunctional,... [leggi] |
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We know everything12-01-05 - Well, almost everything that is. At Prive magazine they really know everything, and that's why we made it their pay-off. [leggi] |
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Millions of best friends12-01-05 - t’s almost here: in a couple of weeks publisher ECI releases the first edition of the National Writers Contest for children. All Dutch primary school students are invited to send in their stories, poems and rap-lyrics. Theme:... [leggi] |
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Smelly advertising campaign12-01-05 - We had some second thoughts when the latest client that knocked on our door donned whiskers. His name: Geronimo Stilton. [leggi] |
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UK turning into nation of gamers05-01-05 - People in the UK are buying and playing more games than ever before, with video gaming fast becoming a mainstream entertainment activity. [leggi] |
Splinter Cell makes its mark beyond video games04-01-05 - Ubisoft, one of the world’s largest video game publishers, is pleased to announce that the book "Tom Clancy’s Splinter Cell" has hit the New York Times’ Top 10 bestseller list for paperback fiction. [leggi] |
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Drie bureaus met een eigen look31-12-04 - Van een negentiende-eeuws herenhuis tot een supermoderne nieuwbouw. Zoveel reclamebureaus zoveel verschillende kantoorpanden. MarketingTribune bezoekt er drie. [leggi] |
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Music, Clothing and Freebies Popular With Gamers15-12-04 - Down Under Ingame Advertising (DUIA) Presents Outcome of European Games Research [leggi] |
In-Game Advertising Gets Game29-11-04 - Hot Trend: The players in your virtual NFL game are wearing Nikes and at (virtual) half-time you see a digital product pitch. Meanwhile, your kid is dunking virtual Oreos in virtual milk in a Nabisco-created basketball game. [leggi] |
Video Game Ads Contribute To 'Slow Death' Of :3015-11-04 - Aside from adding another pre-eulogy to the impending death of the 30-second commercial, a study by the Reed Elsevier research firm In-Stat/MDR says that the growing attraction of video games as ad vehicles is likely to grow more... [leggi] |
Down Under Ingame Advertising (DUIA) and MediaLab successfully introduce InGame Value Matrix (IVM)02-11-04 - Over the past 6 months MediaLab, the consumer insight, research and development division of Mediaedge:cia, and Down Under Ingame Advertising (DUIA), European in-game advertising agency, have successfully introduced and tested the... [leggi] |
Advertisements Insinuated Into Video Games01-11-04 - Roar down city streets in the upcoming "Need for Speed Underground 2" racing game and you'll see a Best Buy store amid the skyscrapers along with bright billboards hawking Cingular Wireless, Old Spice, and Burger King. [leggi] |
Davilex Games BV and Down Under Ingame Advertising (DUIA) Sign Exclusive Agreement to Develop In-Game Advertising for Davilex Games07-09-04 - Global games publisher Davilex Games and Down Under Ingame Advertising (DUIA), Europe’s premier in-game ad-agency, are pleased to announce the establishment of an exclusive relationship between the two companies that will see... [leggi] |
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Ubisoft Netherlands and Down Under Ingame Advertising (DUIA) Sign Agreement to Develop In-Game Advertising and Game Promotions30-08-04 - Ubisoft Netherlands, a division of one of the world’s largest video game publishers and Down Under Ingame Advertising (DUIA), Europe’s premier in-game ad-agency, are pleased to announce the establishment of a working relationship... [leggi] |
As Video Games Encroach On TV, Industry Faces A Major Transition26-08-04 - Just as Madison Avenue begins taking the emerging medium of video games seriously as an ad medium, big changes are taking place within the sector, according to studies released this week by two of the industry's biggest players. [leggi] |
Online Gaming Industry Set to Hit Nearly $10 Billion in 200904-08-04 - Call it a promising outlook for the state of hand-eye coordination. A new report from interactive entertainment research firm DFC Intelligence predicts that the worldwide online gaming market is poised to hit $9.8 billion in... [leggi] |
85% of gamers notice in-game advertising; vast majority finds in-game ads positive18-05-04 - A recent pilot-study conducted by specialist in-game advertising agency Down Under Ingame Advertising (DUIA) and MediaLab (part of Mediaedge:cia) finds that 85% of casual and regular gamers, aged 16 to 30, notice in-game... [leggi] |
Start-Up to Unveil System to Insert Ads Into Videogames18-05-04 - New York-based start-up Massive Inc. plans to announce Wednesday a new system for inserting and tracking advertisements in videogames, an area of growing interest to advertisers and ad agencies. [leggi] |
Nielsen, Activision Unveil Video Game Plan, Size Potential Ad Market09-04-04 - The race to reach young men took another turn Thursday when Nielsen Entertainment and a big video game publisher opened up what could eventually spell a major shift in ad dollars away from television and into product placement... [leggi] |
Down Under [The Creative Tribe] launches Europe’s first in-game advertising agency06-04-04 - Dutch communications agency Down Under [The Creative Tribe] launches Europe’s first in-game ad-agency, Down Under In-game Advertising (DUIA). [leggi] |
EA makes ad play06-04-04 - Game maker scores with product plugs Electronic Arts Inc., already the king of the video game business, is tapping a new revenue source: product placement. [leggi] |
Prime Time increasingly dominated by games06-04-04 - One of the most popular new shows on TV is not a sitcom, but SOCOM II: U.S Navy SEALs. Sony Computer Entertainment America, Inc. announced that the North American online PlayStation 2 community has grown to 2.6 million people. To... [leggi] |
Welcome to McDonald's. Would you like virtual fries with that digital Big Mac?06-04-04 - No. 1 video game publisher Electronic Arts said on Monday it has struck multimillion-dollar product placement deals with fast-food giant McDonald's and chip heavyweight Intel for its heavily anticipated computer game "The Sims... [leggi] |
Capcom promotes Devil May Cry 2 in conjunction with noted clothing company Diesel06-04-04 - Given the Devil May Cry series' emphasis upon style above all else, it's not so surprising in retrospect that Capcom would seek a marketing tie-in with the fashion world. [leggi] |
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