JuniorSenior: GE TIP Trailer Services

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GE TIP Trailer services, part of GE Equipment services, recently re branded it’s European organisation of brands by implementing a system of four vertical parts, which incorporate all different products and services GE offers to the European market.

The re branding appeared to work so good that the system was used as a structure for the whole organisation. Also, GE Corporate head offices in the US decided to adopt the branding globally for their trailer services.

But did GE need a rebranding? The branch has been doing very good in past years and realises growth up to 10% yearly. The answer: for a company like GE it is all about staying on top. That is exactly why the company incorporated the slogan ‘Imagination at work’ into its brand: innovation comes upfront. Doing that it proves it’s own heritage, starting with the invention of the light bulb by Thomas Edison.

JuniorSenior is proud to have co-created the vertical branding with GE marketeers and providing all materials used for the enormous rebranding organisation on European level.