News

Campina at School launch is a fact

Paul Rosemöller, Chairman of the Covenant Obesity, opened on Thursday 4th June the brand new Campina at School fridge on the Fabritius School in Hilversum. The launch was presented by Sita, one of the most popular singers for children (and also famous for presenting the national school competition: Go For Health!). And of course hundreds of children were present.

This symbolic opening was the start of a new phase for Schoolmilk. Campina has traditionally been the supplier of Schoolmilk and launches in the next school year a completely renewed range of products. Junior Senior organized the launch event and developed the complete release campaign for Campina at School: new packaging, a website for children, DM campaign and a loyalty strategy. With the subscription of Campina at School a School Memory Book is offered for a small fee. Sheets for in the book are regularly distributed for free and offer to parents opportunities to evaluate the adventures children have at school. We developed a spokesperson called Lenny, who delivers fun and jokes on the packs of fresh fruit and healthy dairy drinks. Would you like to organise a successful introduction for a young audience? Mail Fabienne van Dillen via fabienne[at]jr-sr[dot]com