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Campina at School starts with Direct Marketing

With the relaunch of Campina at School we also advised on the communication strategy how to recruit new subscribers. And so we started a completely renovated and modernized way of direct communication with a measurable outcome...

About 300,000 children of 4 and 5 years received in the first week at school a Bobo backpack with tips and gifts and information about Campina at School for mom and dad. We added a special URL that would measure the response. People could visit http://www.bobo-campinaopschool.nl and indicate their interest in the product. This is only the beginning of building a rich database filled with potentially new clients for Campina at School.

Would you also like to have one-on-one contact with your audience? Then call Fabienne van Dillen at 00316-1104 1377.