News

Campina Schoolmilk changes name to Campina at School

Many generations (more than 50 years) of Dutch schoolchildren drank schoolmilk and today many children still do. The introduction of new and more healthy products made Campina decide to change the name to Campina at School. JuniorSenior has the honour to develop the concept and all related communications. We are back at school...

In the school year 2009/2010 the subscription of Campina at School will be completely renewed with tastier and healthier products. Apart from new packaging, JuniorSenior will develop a character as a spokesperson towards children, an original premium for all subscribers, posters, brochures, a new website and a PR campaign. If you also wish to launch orginal new products for a young target group and use our children's marketing expertise, you can e-mail kidsmarketing expert Fabienne van Dillen at fabienne[at]jr-sr[dot]com.