News

Culture Card chooses Junior Senior

Nearly 1 million students between 12 and 18 years own the cultural card with a value of 15 euro. This means that this new audience has suddenly 15 million to spend on cultural excursions in theaters, cinemas and music performances.

Junior Senior was asked to communicate this message to the cultural institutions with the innovative new DM system. With a Purl it was immediately clear what the promise was: Theaterdeklapstoel.wilwelnieuwebezoekers.nl. And with this we generated a response rate of 45%. And e-mail reminder raised this to 55%. Through specific questions we also identified the familiarity and functionality of the site. Real-time market research at the same time! If you want to know more about this DM system, please call our very direct DM man, Tim Ellis from 020 788 2660.