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Edible press release for Chupa Chups

17-09-09

The JuniorSenior PR department enjoys talking to journalists. But this time we could not understand what they where saying because they just received the special Chupa Chups envelope...

Our creatives thought an edible press release would be a fun match with the event slogan "Eat your art out". Former JuniorSenior creative Joris Hofmans started his own agency called Close + Counter and developed a tour of art-walls made of lollipops at various festivals. JuniorSenior had good results with the launch of the Chupa Chups Relax Box so we got the job to bring the Art news to the press. The details and the agenda where printed on flavoured paper that you could really eat. Yes, we look well after those news hungry journalists.

Do you want more attention in the press for your product? Call chef-cook Marko van Kampen on 020 53 53453.

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