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Girl fashion brand Mim-Pi chooses JuniorSenior!

Junior Senior has welcomed Mim-Pi as a new customer. This fashion brand for chicas, prima donnas and dreamers between 2 and 10 years exceeds in unusually colourful designs. Mim-Pi ( 'to dream') is sold in 17 countries across more than 500 stores.

Mim-Pi will use JuniorSenior's broad range of expertise and support. From June 1 Mim-Pi opens at the Joan Muyskenweg 22 in Amsterdam, a special PR showroom here stylists and fashion editors can admire and borrow the new collections for reports. In addition to the general winter collection, Junior Senior will also launch joint promotions and brand loyalty through a direct marketing program set up for the fashion-conscious young consumers and their mothers.