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Junior Senior helps KWF with new awareness campaign

The Netherlands has now reached the unenviable number of one in four people who will develop skin cancer This is almost as bad as leading Australia where 1 in 2 men are affected by skin cancer. Some specialists speak of an impending epidemic. The KWF (National Institute Against Cancer) has asked Junior Senior to help in the prevention of skin cancer.

KWF distinguishes three types of audiences: children (Johnny Shadow), youth (fight cancer), adults (KWF). Junior Senior has taken up the challenge to expand the ‘Sun Sensibly’ campaign aimed at adults and to provide it with a recognizable image. We are currently working hard on the first message targeted at the large summer crowds.