News
Social media campaign for Ubisoft's Assassins Creed II17-09-09The biggest buzz word of 2009 is probably Social Media. To understand this phenomenon we have to go back in time. Back to the days before the Internet changed our lives forever and Social Media was called 'the pub at the corner'. Where you listened and discussed the interesting things in life with other people... JuniorSenior launches this month in collaboration with partner MediaSnackers an online and offline social media campaign for Assassins Creed II. For this AAA game - where people have been waiting for so long - we developed a clever strategy with multiple online conversations with different audiences in their own environment. We also empower the most influential bloggers. Twenty-four hours a day, the brand Assassins Creed II will be activated in hundreds of online media channels. Now customers can talk straight to the brand and innovative companies like Ubisoft recognize the value of using Social Media: it provides valuable feedback and gives sympathy for the brand itself. Do you want to be social too? Twitter with Marko van Kampen on http://twitter.com/markomaximusor Ab Kuijer http://twitter.com/abkuijer for an update on Social Media. Old fashioned number crunching is also allowed: 003120 5353 453. |
 |
