(Sources: 2005 Entertainment Software Association, Nielsen Entertainment and Forrester Research)

1. The average game player is 30 years old
   
   
2. 43% of all game players are female
   
   
3. The vast majority of those playing video games are playing with friends and family (60% of frequent gamers play with friends and 33% play with siblings, 25% with spouse and / or parents)
   
   
4. 60% of all Americans aged six and older, or approximately 150 million people, play video and computer games.
   
   
5. In 2004 a study by MSU in the US found that on average 18 to 24 year old males played for 12 hours a week, and only watched television for 10 hours.
   
   
6. Of all games sold in 2003, 84,5% were given a broad appeal rating
   
   
7. Computer and video game sales generated sales in EMEA of 4,9 Billion in 2002 and is projected to rise to 9,3 in 2007, and in the US from 7,2 to 12,3 by 2007.
   
   
8. Global Value of the video software market in 2003 was USD 30 Billion or Euro 27 Billion
   
   
9. Forrester Research anticipates that revenu from in-game advertising will rise to USD 975 million in the US by 2005
   
   
10. In April 2004, Nielsen Entertainment found that 55% af active gamers and 70% of heavy gamers thought that in-game advertising made games more real, and an astonishing 43% and 52% respectively liked product placement in games.