Samenwerkende Amsterdamse Stadsdelen
What does the city of Amsterdam do when youth that leave high school haven’t yet registered for follow-up education? You got it, they call JuniorSenior to make youth aware!
For the various Amsterdam Municipal Districts (Samenwerkende Amsterdamse Stadsdelen) JuniorSenior developed a campaign that got youth moving. Using a peer-to-peer strategy, because high school kids are best reached by their own age group. Hit artist and comedian Ali B is popular with the target audience and specifically for this Event he wrote an unique track asking kids leaving high school to take up advanced education.
City street teams distributed this Track and the accompanying magnet flyers amongst the target audience, asking them to come to the Sign Up Day. This campaign was supported by Print, PR and Metro advertising. The Event itself was a fantastic success and every available spot at the participating schools was filled. |
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Track
Click on the CD to listen to the track of Ali B. in Windows Media format.
