GE

The biggest corporation in the world - GE - has been founded by Thomas Alva Edison, the inventor of the light bulb. After 135 years the company is busy with a major rejuvenation campaign and European expansion.

JuniorSenior works for various divisions and takes care of complete international concepts and the execution thereof. The communications material for 16 European countries is developed in Amsterdam. In addition we took care of the Trailer office location in Czechia and developed an eye-catching campaign (Outdoor, Direct Mail, ads) themed ‘Czech it out!”

The launch of mega project ‘Veriwise’ was spectacular! For the introduction meeting in the Space Expo Centre, JuniorSenior developed a 3D-movie. In this film the eagle represents the Veriwise satellite that can spot and track trailers all over the world if they are equipped technically.

For TIP Trailer services we developed a new campaign and a tag-line that was right in the heart of GE's clients. 'Your freight can't wait' was executed in ads, direct mailings and websites. The concept is simple; we let the freight do the talking. They have the best trip inside a GE trailer or tanker. And if the freight is happy, the client is happy.