When Ronald Koeman was coach of 'Ajax' he represented the vitamin supplement called Vita Mind.
JuniorSenior developed the package, campaign and very special PR for the product. We told everybody that Ronald Koeman had written a book: Slim Presteren (Good performance). Everybody was excited about this book. On the day of release it turned out to be a book with a bottle of Vita Mind pills inside. Tricky PR, but it worked wonderfully.
Click on image to watch RTL Boulevard in Windows Media format.
