Young people are an unpredictable and notoriously difficult group to effectively market to: what's cool today is outdated tomorrow. For this reason we conduct qualitative research for clients. We gather insights in the experiences and motives of the target group through in-depth interviews. We create our own research tools and creative methods in order to get at the most natural responses and opinions of the young target group.

We conduct research on a variety of topics such as:

• Websites
• Games
• Commercials
• Campaigns
• Brands
• Advertisements
• Magazines
• Toys
• Food
• Packagings
• Premiums

But of course you can also share your strategic assignments, for instance on branding, with us.

To ensure that we ourselves strike the right cord and that the intended message comes across within our own concepts or campaigns, we also conduct qualitative research. If you would like to know more about the experiences of your young target group, please contact Madelon Vriezen.

Throughout our online platform ‘Here’s what I think’ we conduct quantitative research on a regular basis. Some of these are for clients while others we conduct for our own purposes in order to stay in contact with the young target group ourselves. We conduct research on topics such as gadgets, internet, advertising, clothing, culture, multiculturalism and snacks.

Moreover JuniorSenior has established its own, very valuable research database. On an ongoing basis we are scanning the world to spot new trends and developments. We focus on kids, young people and young technologies. Innovative and instructive knowledge that we share with our customers! Click here for further information on our online research platform and the JuniorSenior Research 'Trend Report'.