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Who in the Netherlands doesn’t know Taptoe? Or Okki? These children’s magazines have existed for over 85 years! But how do you stay number 1. in the market for home education when the competition grows ever stronger? |
Malmberg Publishers – known for titles such as Okki and Bobo – is steering for the third year in a row a hit campaign for primary schools. A very funny moment on board ship at the Malmberg commercial shoot: the captain ‘mistakenly’ peed over the new Malmberg magazines...
The new commercial is set on a big sailing ship, with on board all magazines for the new school year: Bobo, Okki, Jippo, Taptoe, Flo’, Hello You! and National Geographic Junior. And the captain? He’s a dog! But how to get that dog to pee at the exact right spot at the exact right time? Ab knows all about these things. His trick worked and all the kids on board had a great laugh.
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Click on the image to see the commercial www.malmberg.nl/groepsladder
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