Every year now we have been renewing De Groot’s vows to the market: proving technical excellence and service. Each year has it’s own theme, telling the story that connects to costumers needs. Last year for instance, the campaigning was all about De Groot’s Machine Marathon: a way to prove working pace, winner mentality and the sheer number of machines offered, in a logical way. It made them stand out again from the normal competitors at trade shows, in branche papers, on TV, etcetera.