Social Media: the new way to communicate with your client.

The advertising industry stands on its head since Web 2.0 has embraced the world. With nearly 2 billion people online, the role of traditional media is under pressure; time is limited, the amount of information is killing for the consumer and on top of that, they will not believe what you tell them in a commercial message. They ask their friends online if you are a good brand. How are you going to change the way you communicate in the future?

“Think Small, Grow Big is a modern survival guide for the marketeer looking for answers and a clear roadmap to use Social Media. In addition, we also give enough inspiration for creative applications. Any marketeer who wants to prepare for the future should understand and learn from the past. Because advertising must return back to the base. The base where customer service is the most important sales tool.

NOT recommended by your media agency!

Published spring 2011 in the US by Cosimo Books, New York.

First quotes on the pre-run edition:

“Read tonight and you will be guaranteed to grow your business tomorrow!”
 
Willem Duijf
Sales and Marketing Director
Novacom Europe (a GE venture)

"Mandatory Reading for all start-ups (and their investors) who want to grow BIG !"

Candace Johnson, Co-initiator of SES ASTRA and SES Global,

the world's pre-eminent satellite system

Ab Kuijer has managed to create what many are looking for: a simple and relevant "how to" book for social media."

Maarten Albarda

VP Global Connections

Anheuser-Busch InBev

Book reviews on-line

http://marketing-expert.blogspot.com/2011/07/how-to-survive-social-media-jungle.html